From Jacob’s Pillow to the New York City Ballet, video marketing is the gateway to attracting new members and a younger audience. Video make an org’s content come alive while sharing a story versus trying to sell. Video is a creative way to communicate while enticing a viewer to share the content with their contacts and attend a future event. Video is also a personal way to connect with potential audiences near and far while giving prospects a taste of what makes the org unique and special.

Debra Gudema for DLG Nonprofit

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