Peer Campaigns

Today’s young audience and future donors want to influence the world vs being influenced. They want to create change, be today’s voices, and know they’re establishing an impact on a cause or matter they care about .

NGO’s can perpetuate this connection by encouraging young donors to start their own fundraising campaigns that align with the NGO. This strategy is empowering and makes the young donors fully involved and part of the impact. Also, this strategy makes it easy for young donors to share their mission online with friends, family, classmates and other potential donors.

When you make young donors part of the fundraising process the NGO is enhancing the donors blueprint as an influencer.

Debra Gudema for DLG Nonprofit

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