Fundraising galas for museums, performing arts and orchestras transitioned to the virtual platform during the pandemic. While it was a new challenge, it’s key to look back at what door this opened.
Online galas created a silver lining in the organizations exposure to a broader audience around the world. This was vital to the nonprofits image and ability to connect with a wider range of audience members from various backgrounds. Virtual galas removed the stiff and closed image these otherwise coveted high ticket priced events usually represent enabling all to celebrate.
While many galas are back to in-person, organisations should still consider an online aspect of the night so that barriers do not create limits to anyone’s attendance or participation. When we remove barriers we open an organisations mission to meet the overall community.
Debra Gudema for DLG Nonprofit